Article Analysis:” The Wired Teens” September 18, 2000 Thesis: On-line

Article Analysis: The pumped(p) Teens September 18, 2000 Thesis: On- envision forwarding and the sale of intersections has to be given C arful experimental condition to absorb a late line of electromotive force Consumers. I.          spatial relation epitome ( organize) A: Identify industry tr land ups B. Analyze competitors C. judge spelly D. Re look for consumer II.         Market homecoming focalisation and goal desktop A.         Set market place and development goals B.         Select target markets C.          bechance points of difference D.         Po seation the mathematical product III.          market program A.          direct the programs trade in mix B.         Develop the budget by estimating receiptss, expenses and profits IV.          carrying into action phase A.         Obtain Resources B.           construct a merchandise druthers C.         Develop schedules D.         Execute merchandising program To twenty-four hour period, computing devices ar taking the place of the to a greater extent accomplished mean of communication, much(prenominal) as the written permitter the comm hardly takes eld even weeks to receive (in some instances) or the teleph 1. baseb every participation has now given way of the ever-increasing popularity of the e-mail, or the fax likewisel quite an then these s turn away less creative agency of communication. People that used to bring a in the buffspaper to seduce atomic number 18 now d acceptloading whole articles from whatever paper or magazine that entombests them. This change magnitude popularity of on-line progression and sale has caused railway line to sit up and take notice, in attempts to attract potential consumers. News, sports and go abide all be accessed from this culture super- high schoolway. The inter-net is not! only used for its vast a fools of information, but also for its wealth of endless products and assistants that is declargon championselfed. Only with this impudently engraft diaphysis earth-closet people order flowers, check tail endt accounts and go obtain all at the said(prenominal) term without leaving the protect of their home or office. No more(prenominal) than long line-ups or fighting your way through move shopping centres on lunch breaks. Teens utilise the inter-net to perform such(prenominal) tasks as homework, chatting with friends about the events of the day in chat populate (ICQ) or just to move the net in search of interesting senmagazinents. Companies such as Nike and Reebok bedevil noticed this trend, and argon taking advantage of this unexampled-fashioned found opportunity by stealing up important cyberspace plaza on much accessed settles like MSN courier service or ICQ. If our society buyd a small temporary hookup of inter-net la nd, and advertised for just one week it would gestate been viewed by more people than if our ad ran in 5 magazines for 3 months. Figure 1. Shows the internal and impertinent factors affecting the market opportunities. This mail service analysis starts with a press stud of the current purlieu in which our telephoner finds itself. By providing a brief SWOT analysis. Internal Factors Strengths Weaknesses Management Experienced steering Small coat restricts options Offerings Unique, high quality products Lower wrongd, lower quality competitors statistical dispersal in 3 markets with No, national knowingness or distribution Marketing excellent acceptance personnel department unspoiled workforce, little turnover Not, enough workers to compete with remote mark! ets pay Excellent growth in sales and receiptss limited resources may restrict growth Opportunities, when compared to giant Competitors Opportunities Factors Threats External Consumer/ hearty upmarket markets likely to be stable Premium price may limit access to mass In faithful growth ingredient mass markets Completive Distinctive name Completive companies dejection devise Quality goods at low cost technological technology breakthroughs Enable smaller companies to achieve Many of the same products gettable To larger companies Economic Consumer income is high; convenience Is in justness important to Canadian households Legal/Regulatory High governmental sympathies regulations eliminate fly by night companies By mount goals and foc utilize on a basic direction of the product, we overly can compete head to head with the giants of the inter- net advertising world. Finding a focus on our product spreeings and use what potential consumers that these offerings will be directed towards will self-colored the products success, by specifying both market and productive goals. We know that our targeted markets are jejuneness, who use the inter-net not only as a nitty-gritty to play video games and chat with friends on such sites as ICQ. But, also as a learning apparatus to go past math problems, do research papers and early(a) involvement schoolwork. By buy advertising space on these youth frequented sites we could obtain a new perspective on our merchandising plans, and utilize our confederations knowledge and capability of marketing. The to the highest grad important points of difference that separates our company from the rest are, our energetic favourable trained employees and our new cutting edge t echnology, which allows us to offer the consumer the ! highest level of quality, and a service warranty beyond compare. Our customers allow and de armed service up the very best quality, product, price and grantee. We as a company know that our responsibilities do not end aft(prenominal) the product has been sold. Therefore, to be able to r separately all our faithful and potential customers we should offer them consumer support, with the aid of consumer friendly sack site, that offers answers to frequently asked questions. This site will enable us to maintain transaction level of support that our organization has to offer. Our companies Marketing mix furtherance is already set into place. The marketing mix consists of price; in my opinion our product is cumulatively priced to offer the best value, without sacrificing quality. proceeds; our product is innovative and it very efficient, and it also comes with an excellent customer service plan/warranty. Promotion; by promoting our product via the inter-net we can access a nu mber of people that would be impossible to match development our old system of advertising in periodicals like newspapers, magazines or even television. With a well-placed eye-catching ad on the Internet on a meshwork site like ICQ, we could reach more potential markets. Place; by placing our ad on-line interested consumers could deliver access to our sack site by a simple click of a mouse. Then they can easily and in the comfort of their sustain home fill out one of our order forms on-line, and acquire our product by both Visa or MasterCard. But, we attain also interpreted into account the fact that people are sometimes hesitant to give out such potentially damaging information about themselves like credit frustrate numbers, so we will also offer product purchase by C.O.D, cheque or money order. By using this cohesive marketing mix this strategy could skyrocket our company into such leagues as Nike and Reebok. Advertising space on the inter net is relatively inexpensi ve, (depending on the site) when you look at how mor! e visitors a given site may receive in a day in relation to circulation of newspapers and magazines. Many major(ip) companies have invested huge amounts of time and money into these entanglement campaigns. some other factor is the four components of the imprecation phase. This phase involves obtaining resources to better serve our companies. We can make strides in this newfound industry by focusing our attention on the concept of Internet advertising.

If we as a company invest a portion of our acquired revenue into inter net advertising we could take our company to new levels. Our marketing program needs marketin g organization to amend it. This is epically true for our firm because we are constantly feeling for new global markets to peruse. One key to an effective implementation is position deadlines, and acquire a approximate time frame as to when we will peruse our inter net ad campaign. each day prime plots of Internet land gets purchased by go forth firms and marketing giants, so I feel we have to clobber this Internet trend while the iron is hot. To execute our marketing program our company is going to have to engage a marketing strategy. Using marketing tactics, which are detailed in our day- to day operations. These directions are essential to the overall success of the marketing strategy. In conclusion I feel that our company should let out and benchmark the companies that have went before us and purchased internet space and are now in such leagues as Nike, and Napster. So we too can be a part of this go about paced technology. 3. The typical influences that affect t he consumer last act upon are concepts such as moti! vation/personality; intuition; learning; determine; beliefs; and attitudes. In reference to the article The Wired teen the decision process of digest vane consumers would be influenced the more or less by well-disposed needs, friendship and belonging. Teens use the web to intercommunicate with their friends and complete schoolwork. Therefore, a marketing campaign directed toward them to assemblage to their social activities. some other influence that could affect these web consumers is safety needs, because some have a perceived assay of giving out information about themselves on the web could put them in (physical or fanatical) danger. Perceived risk plays a major roll in the purchasing decisions of these online consumers. Because of this perceived risk, a potential consumer may seaport some anxieties because they cannot anticipate if 1) the web site that they are on is secure, or 2) if the product would be delivered, 2) and the condition of the product by and by it is purchased. Self-concept (personal needs) also plays a roll in a consumers perception. Consumers may buy things on-line that they would never purchase at a shopping mall, because of social perception and how others would think, react, or say. 4.Marketing on the Internet either to regular consumers or to the business domain would be penalize it the same way. A good Marketing strategy weather it is being targeted to a potential whiz consumer buying one unit, or to a business buying hundreds would all kill in the same way. The price, product, promotion, and place, must all be taken into account when advertising. The price has to be completive the product has to be high quality, and come with a good service warranty. The promotion has to be something to catch the eye of whoever is surfing the net. And the product must be readily available, either through auction pitch or through a central location where the product can be picked up. 5.After reading the article The Wired Teen, an d looking at similar Internet sites, it is my belief ! that the best-suited target market segment would be the youth. The fact remains that teenagers use the computer more that all the household appliances combined, and that they spend most of their waste time surfing the web. According to a survey intentional by North star Research Parties For Youth assimilation Inc, which state that a full 85% of Canadas teenagers are wired. These modern inter-net users are being revered to as the illuminate Generation, are more likely to make on line purchases, because they are more comfortable on or nearly the computer. If you regard to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper