Blessed Are The Merciful, For They Shall Receive Mercy

Blessed are the merciful, for they shall receive mercy. Introduction: You may be familiar with the story of Corrie Ten Boom who was sent to a concentration camp along with her father and sister for hiding Jews. Her father and sister died in the camps, but Corrie Ten Boom was released due to a clerical error. After the war she spent time going to churches to speak about God’s forgiveness. It is amazing because she witnessed women in the concentration camps brutally tortured and killed. But she believed that her God was a God of mercy, grace, and forgiveness. After the war, she returned to Germany to speak and write about the mercy, grace, and forgiveness of God. She taught that lack of mercy and forgiveness was a sin against God because we have no reason not to forgive anyone since Christ is the one who has forgiven us of our sin. How could we hold it back from anyone else? After the war she returned to Germany and this is what she wrote in her book, â€Å"The Hiding Place,† speaking about one of the most difficult times she was faced with granting forgiveness. She was asked to go and speak to a church on forgiveness. She spent her time talking about how God forgives and that was a message the Germans needed to hear as the war had just ended. She said when God forgives us it is as if our sins were cast into the deepest part of the ocean, gone forever. After she was done speaking, one of the guards, who she describes as one of the most wicked and cruel guards in theShow MoreRelatedThe Beatitudes Is Not Only A Blessing1485 Words   |  6 Pageswritten instructions that the Israelites are required to follow if they wish to live wholeheartedly, rather than a way to act in order to be accepted by God and welcomed into Heaven. For instance, the first line in the Beatitudes, Blessed are they who mourn, for they shall be comforted† (Matthew 5:4) depicts those who are grateful for Jesus and his offer of salvation, yet still experience grief because they understand that they have committed sins against Him. This mourning exhibits the inherent beautyRead MoreBible: The Beatitudes in Jesus Sermon on a Mount Essay example1205 Words   |  5 PagesEach beatitude asks something different of us, some being harder to carry out than others, however, every single one of them is achievable and can be demonstrated on different scales. A moder nization of each beatitudes could be done like this. 1. â€Å"Blessed are the poor in spirit for theirs is the kingdom of heaven.† To be poor in spirit, despite the way it sounds is not to be lacking motivation or initiative but rather it refers to displaying traits such as modesty and humility both towards other beingsRead MoreThe Good Samaritan, Had Compassion On The Stranger1824 Words   |  8 Pagesthe end, â€Å"Which of these three do you think proved to be a neighbor to the man who fell into the robbers’ hands?† And he said, â€Å"The one who showed mercy toward him.† Then Jesus said to him, â€Å"Go and do the same.† You might be thinking, â€Å"What does showing mercy have to do with eternal life?† Simple: Those who truly belong to God are going to show mercy to anyone in need. If we have the capacity to meet the needs of others we will do it because God does that for us. We know we have been forgiven byRead MoreEssay on Exegesis of Matthew915 Words   |  4 Pagesphilosophical:  · Blessed are the poor in spirit, for theirs is the Kingdom of Heaven.  · Blessed are those who mourn, for they shall be comforted.  · Blessed are the meek, for they shall inherit the Earth.  · Blessed are those who hunger and thirst for righteousness, for they shall be satisfied.  · Blessed are those who are merciful, for they shall obtain mercy.  · Blessed are the pure in heart, for they shall see God.  · Blessed are the peacemakers, for they shall be called sons ofRead MoreLeadership Has Changed My Life1326 Words   |  6 Pagesone sees the need to love, that is, love your neighbor as yourself, have joy that continues even in the midst of conflict, peace to promote brotherly and sisterly love in fellowship, patience to endure intentional sabotaging, kindness means being merciful and forgiving, goodness means seeking opportunities to do good to all men, faithfulness means being faithful and reliable. The fruit of gentleness, which involves being gentle not only in our outward behavior, but also in our inward spirit. The lastRead MoreThe Parable Of The Sheep And The Goats1780 Words   |  8 Pageswho gave him relief in the form of six works of mercy: food, drink, reception, clothing, care and visit. These good works are called works of loving kindness. We should consider these six works of mercy as more standard illustrations. Each of these six acts of mercy serves a specific ne ed of the person in distress. Where there are other specific works of mercy needs to serve those needs must surely be counted as highly as these six works of mercy. A kind word or a listening ear can redeem a desperateRead MoreOur Readings Are For All Saints Day1111 Words   |  5 Pagesthe Father has bestowed on us that we may be called the children of God. Yet so we are. The reason the world does not know us is that it did not know him. Beloved, we are God’s children now; what we shall be has not yet been revealed. We do know that when it is revealed we shall be like him, for we shall see him as he is. Everyone who has this hope based on him makes himself pure, as he is pure. The Second Key Verse: 1 John 3:1 â€Å"See what love the Father has bestowed on us that we may be called theRead MoreJesus Teaches His Followers ( 5 1-6 ) Essay1397 Words   |  6 Pagesfoundational character traits out of which the rest of the Beatitudes, the Sermon on the Mount, and the Christian life must grow. Namely, the believers absolute need for God and his righteousness alone. â€Å"Blessed are the poor in spirit†, â€Å"Blessed are those that mourn†, â€Å"Blessed are the meek†, and â€Å"Blessed are those that hunger and thirst for righteousness† brings out the heart of what Jesus urging from the spectators, pursue the righteousness of God. Being poor in spirit is to see your absolute povertyRead MoreGrade 9 Religion Notes1585 Words   |  7 PagesBeatitudes Blessed are the poor in spirit,   For theirs is the kingdom of heaven.   Blessed are they, who mourn,   For they shall be comforted.   Blessed are the meek,   For they shall inherit the earth.   Blessed are they who hunger and thirst for righteousness,   for they shall be satisfied.   Blessed are the merciful,   for they shall obtain mercy.   Blessed are the pure of heart,   for they shall see God.   Blessed are the peacemakers,   for they shall be called children of God.   Blessed are they whoRead MoreSt. Vincent De Paul1530 Words   |  7 Pagesthat is relevant it is from the first book of the Bible, Genesis as it explains why our reasons on why we are sent to Earth by God. â€Å"So God created man in his own image, in the image of God he created him; male and female he created them. And God blessed them, and God said to them â€Å"Be fruitful and multiply, and fill the earth and subdue it; and have dominion over the fish of the sea and over every living thing that moves upon the earth.† From my understanding, each and every individual’s lives are

1.1 An explanation of each of the areas of learning and...

1.1 An Explanation of each of the areas of learning and how these are interdependent. The EYFS sets the standards for children when they are aged 0-5. It sets out learning and development requirements, assessments and the safeguarding and welfare requirements. All schools, child minders, preschools and nurseries must follow the EYFS as it is a statutory document. There are two areas of learning that children are expected to come across, these are the Prime and Specific. Each area is built up of different aspects, which altogether make up the 17 Early Learning Goals. The EYFS also has characteristics that help practitioners understand how the children are learning and what they need to provide to help children progress further.†¦show more content†¦The last aspect is ‘speaking’, this means that children must be able to show that they are able to use past, present and future terms correctly. Physical Development – This area is only split into two different aspects. The first one is ‘moving and handling’, this means that children must be able to show control and confidence in large and small movements. The second aspect is ‘health and self-care’, this means that children must know how important it is to stay healthy and do regular exercise. Personal, Social and Emotional Development - This area is split into three aspects. Firstly, ‘self-confidence and self-awareness’, this means that children are confident with familiar people and are confident to try new activities. Secondly, ‘managing feelings and behaviour’, this means that children are able to show their feelings and know that some behaviour is unacceptable. Finally, the last aspect is ‘making relationships’, this means that children can play with peers and listen to others ideas about activities. Children can then also build relationships with their key person and other members of staff. Specific Areas: Literacy - This area is split into two different aspects, the first one is ‘reading’, this means that children are able to read and understand short sentences. The second aspect is ‘writing’, this means that children can make words out of spoken sounds. Mathematics – This area is also split into two aspects.Show MoreRelatedDepartment of Care and Professional Studies Edexcel Level 3 for Children and Young People’s Workforce Unit 13 Promoting Children’s Learning and Development in the Early Years Assignment Task 1 Direct Observation598 Words   |  3 PagesChildren’s Learning and Development in the Early Years Assignment Task 1 Direct Observation and Professional discussion Assessment Criteria (Unit 13) 1.3 explain how the documented outcomes are assessed and recorded 2.2 engage effectively with children to encourage the child’s participation and involvement in planning their own learning and development activities. 3.2 prepare, set out and support activities and experiences that encourages learning and development in each area of the relevantRead MoreLearning and Social Care Essay examples30870 Words   |  124 PagesEngland by Ocà © (UK) Limited Ocà © House Chatham Way Brentwood Essex CM14 4DZ  © CACHE 2011 Version 7.0 2 Qualification Specification Contents Section 1: General introduction About this Qualification Specification How the qualification works Understanding learning outcomes Making use of the CACHE websites The Public Website The Centre Secure Website 5 6 6 7 8 8 8 Section 2: About this qualification Qualification summary CACHE Level 3 Diploma for the Children and Young People’sRead MorePsychology Ncert Book 1 Chapter Notes11190 Words   |  45 PagesDiscipline Psychology as a Natural Science Psychology as a Social Science Understanding Mind and Behaviour Popular Notions about the Discipline of Psychology Evolution of Psychology Some Interesting Landmarks in the Evolution of Modern Psychology (Box 1.1) Development of Psychology in India Branches of Psychology Themes of Research and Applications Psychology and Other Disciplines Psychologists at Work Psychology in Everyday Life Key Terms Summary Review Questions Project Ideas The growth of the human mindRead MoreTest Questions for Learning Outcomes of Draft National Curriculum7484 Words   |  30 Pages5 learning outcomes of Draft National Curriculum; a)1= learner must be able to make informed decisions on , PEC persona health environmental health community health 2= Learner must be able to demonstrate an active commitment to:CSS community rights social responsibilities show sensitivity to diverse cultures belief systems 3= Learner must be able to demonstrate understanding of participate in activities that promote movement physicalRead MoreTest Questions for Learning Outcomes of Draft National Curriculum7494 Words   |  30 Pages5 learning outcomes of Draft National Curriculum; a)1= learner must be able to make informed decisions on , PEC persona health environmental health community health 2= Learner must be able to demonstrate an active commitment to:CSS community rights social responsibilities show sensitivity to diverse cultures belief systems 3= Learner must be able to demonstrate understanding of participate in activities that promote movementRead MoreSample Resume : Application Verb3019 Words   |  13 Pagesbusiness rules’ in order to explain in details their function. Key Words: Analysis, BMC Service Desk Express, Coca-Cola Hellenic Company, Implementation, Incident Management, ITIL, Problem Management 1. Coca - Cola, IT Shared Services ITIL 1.1 Review of Coca-Cola Hellenic Company Coca-Cola Hellenic serves approximately 570 million people in 28 countries. It is one of the largest bottlers and vendors of The Coca-Cola Company’s products in the world, and the largest based in Europe. Our uniqueRead MoreGlobal Business Environment8475 Words   |  34 Pages(Heckscher-Ohlin Thesis) 1.7 Trading Environment of International Trade 1.7.1 Tariff and Non-tariff Barriers 1.7.2 Trade Blocs – Regional Economic Integration 1.7.3 Raising of New Economies 1.8 Self Assessment Questions 1.9 Answers 1.10 Case Studies 1.1 Introduction Globalization describes an ongoing process by which regional economies, societies, and cultures have become integrated through a globe-spanning network of exchange. 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Women 100 Years Ago and Women Today Free Essays

Loftus 1 How Religion Has Affected My Life I’ve been going to church with my grandparents for as long as I can remember. I’ve always been a part of church related activities. We always said grace before we ate a meal. We will write a custom essay sample on Women 100 Years Ago and Women Today or any similar topic only for you Order Now I said my prayers before I went to bed. I was baptized when I was born. I had my first communion. I was a very religious little kid and I always had God in my life. Of course, I only did all those things because I thought I was supposed to. I just thought it was something that everybody in the world did. But, as I got older I learned that it was all just a part of my religion. I also learned that not everyone had the same religion as I did. There were many different religions. There were even some people that didn’t have a religion. Once I realized all of those things, I started asking questions. Why was I catholic? Why did I have to go to church every Sunday? Why is it so important? I asked my grandmother these questions and her only response was, â€Å"It’s because Jesus died on the cross for us. † But I still had the question lingering in my head: Why? My mother and father never went to church with us. My mom would drop us off a religion classes but that was about it. When I asked my mom why she’d never gone to with us she had said, â€Å"I don’t believe that you have to go to church every Sunday to show your appreciation for God. † That really had me thinking, if my mom and dad never went, did I really have to go? I certainly didn’t like sitting in the cold for an hour listening to people singing terribly and other people talking about things I never understood. Always standing up and sitting down every couple of Loftus 2 minutes. It got very old, very fast. By the time I was a teenager, I got really tired of the same old thing. That’s when it all started. At the age of thirteen all I wanted to do was hang out with my friends. They weren’t the best of people but they accepted me and that’s all I cared about. I started being more like them. Wearing all black, doing my make up really heavily, smoking cigarettes, drinking alcohol, experimenting with drugs. I turned into the complete antithesis of the girl I was when I was younger. My family definitely started to notice. My mom and dad said it was just a phase but my grandmother thought I was starting to become a â€Å"devil worshiper†. She orced me to go to church with them. I was forced to go to religion class. I got the you-need-Jesus-in-your-life talk every time I was around my grandma. That is when I really started to resent everything that had to do with my religion. My grandmother had pushed me to my breaking point. I didn’t want anything to do with God or Jesus. When asked, I always told people I didn’t have a re ligion. I was against it. I refused to go to church or religion class. I stopped saying grace before I ate. I stopped saying prayers before I went to sleep. I even stopped believing there was a God. This caused a lot of tension between my grandmother and I. We never saw eye to eye on anything. We were always arguing over something. She always told me that she never thought she’d have a granddaughter like me. She expected me to be more of a lady. I couldn’t stand being around her. I didn’t tell her anything. She had forced religion on me to the point that I didn’t want to have a religion anymore. It even caused me to think I hated her. You could only imagine how much harder it got once my mom lost our house and we had to move into my grandparent’s house. I got so angry when my mom told me the news. All I wanted to do was scream. The thought of having to see my grandma every single day was terrifying. My life had gotten significantly more tough Loftus 3 at that point. When we moved in, I stayed in my room all the time. If I wasn’t in my room, I was either at school or out with my friends. When dinner was ready I ate with my head down. Not speaking to or looking at anyone. My mom caught on real quickly. I remember one night she pulled me into her bedroom after dinner and asked me why I was acting so strangely. I poured my heart out and told her everything I was going through. She told me, â€Å"You need to stop hating your grandmother. She is getting older and her health is declining. She won’t be here one day and you’re going to regret not having a good relationship with her. You don’t have to go to church every Sunday. You don’t even need to go to religion class. You just need to respect the fact that your grandmother is just leading you by example. That’s how she was raised. So, you need to stop getting angry at her and you need to start building a better relationship with her. That is the night that things got better. Every time I want to get angry with my grandma I remember what my mom told me and I haven’t gotten angry with her since. I never got my faith back and there are still some things I can’t tell my grandmother due to her being so religious. I would love to tell her that I’m engaged but, I can’t because I’ m a homosexual and I’m sure she’d disown me. But despite that, my grandmother and I are now on good terms. We talk on the phone more often since I moved away and I plan on visiting her whenever I make my trips back home. How to cite Women 100 Years Ago and Women Today, Essay examples

Target Market Alternatives For Zest Sedan †Myassignmenthelp.Com

Question: Discuss About The Target Market Alternatives For Zest Sedan? Answer: Introduction The research paper discusses the marketing research conducted by the business organization named Tata Motors to target specific market segments consisting of customers and manage the delivery of their new product. Tata Motors unveils the new Zest sedan for the customers of the middle segment because it is neither a hatchback nor a big sized car and can serve the customers well. It is a new entry in the mid-sized car segments, and Tata Motors has created an aggressive launch strategy after conducting a marketing research. The car has a new design, and it has been combined with the designs of cars manufactured in UK and Italy. The car consists of projector headlamps, LED tail lights and an advanced HARMAN music and infotainment system that will definitely influence the buying behaviours of customers and keep them satisfied too (Armstrong et al. 2015). The marketing research will include the various information about the target market alternatives, ways of defining a population, define a proper sampling frame to conduct research on the Zest Sedan and bring out positive outcomes in the end (Tatamotors.com 2017). A discussion of the target market alternatives for the Zest sedan Tata Motors has followed an effective launching strategy after the marketing research has been conducted to make sure that the new Zest compact sedan is launched properly in the market. The targeted market here has been the customers who are neither satisfied with the hatchbacks nor with the big sized cars. They want something new with the most advanced features at a reasonable price (Babin and Zikmund 2015). The company thus unveiled the new Zest sedan that has several features, which can make it stand out among the other cars in the same price range. There are many features such as projector headlamps, LED Tail lamps, seating arrangement for more people than a hatchback can occupy. The excellent HARMAN infotainment system is also present in the car that provides convenience to the user to enjoy music, manage navigation, infotainment and other services like driver assistance (Tatamotors.com 2017). The Zest sedan has been targeted for the new customers all over the world, and it is a great approach made by the organisation to manage a strategic shift towards a global portfolio with ease and effectiveness. The target market consists of young customers who want something new and astonishing and full of features within a reasonable price. Tata Motors has conducted the market research, because the offerings made by customers are not dependent upon the time after the car has been launched, rather is based on the conditions of market segments and market dynamics (Burns and Bush 2013). The market alternatives include the young customers as well as family persons who want something that is safe and offers better reliability and comfort while travelling. The Zest sedan is one the best-midsized car with a 1.2 Revotron engine and is made of high strength steel that makes it quite safe and secure during crashes and thus has been preferred by many customers (Chatterjee 2015). Tata Motors has always been a more profound company that delivers new vehicles from time to time, and it has been a major approach taken by the company every year. The Zest was launched a few years back, and it managed to grab a lot of market segments, though it did not become successful as it was expected to be. So, to provide the customers with better features and more space for seating, new segment leading features have been enabled including dual Airbags, Advanced braking system or ABS, rear parking sensors, LED Headlamps and tail lights, HARMAN infotainment system and many others (Dawar and Arora 2016). The company has gained a good foothold in Australia and has even considered their new launch as a global vehicle. Tata Motors has targeted the middle-class people who want a stylish, feature packed compact sedan at reasonable prices and the new launch can surely make a positive mark in the competitive business environment (Gerlach and Witt 2012). A discussion of the alternative ways of defining the Population for a research study on the Zest sedan There are various ways of defining a proper sampling frame and determine the size of the sample. The non-probability sampling technique is useful for determining the right sample through consideration of the feedbacks of managers and leaders of the organisation and then conducts a market research to enter new markets and remains successful globally. Both the probability and non-probability sampling approaches are effective for defining the population and make sure that data and information are collected from them to conduct the marketing research with ease and efficiency (Hair Jr and Lukas 2014). The probability sampling technique allows for utilising the various forms of randomly selecting the respondents and it is important to set up processes and ensure that all the units have equal opportunities to take participation in the sampling process. Computer systems are used for selecting the samples randomly and gain a good amount of responses from the customers regarding their needs an d requirements and whether those would be met with the buying of ne Zest sedan delivered by Tata Motors (Hair et al. 2012). The random sampling method is a part of the probability sampling approach whereas the non-probability sampling approach includes the purposive and convenient sampling methods. The purposive sampling method is managed by keeping the sampling methods purposive in nature, and the sampling problems can be approached with the help of a particular plan and even keep the individuals know about the marketing research topic. It is important to manage the purposive sampling by making sure that the respondents meet the criteria of being a part of the process of sampling (Malhotra, Birks and Wills 2013). The purposive sampling used by Tata Motors in Australia has helped in reaching the targeted sample within very less time, and the sampling for proportionality has not been considered here. The opinions and responses provided by the customers, who have been selected as samples for the marketing research have been obtained quite easily with the help of purposive sampling technique and is much conv enient to access and manage the data and information (Nielsen and Wilhite 2015). The convenient sampling approach enables conducting interviews with the higher officials of the company such as managers or leaders and even conducts interviews in a consistent manner by television news programs for obtaining a quick response and unbiased public opinions too. It is important to determine at first whether the samples would be available or not because the convenient sampling approach had been beneficial for gathering qualitative data mostly (Sinha 2016). As the managers and leaders might not always be available to provide their responses during the marketing research context, it is essential for the researchers to make sure that a suitable time is provided to them when they can be part of the interview to deliver their valuable ideas and opinions (Tatamotors.com 2017). By gathering the samples through non-probability convenient sampling approach, researchers would be able to know the actual purpose of unveiling the new Zest sedan and what the target market had been for Tata Motors (Takeyasu 2013). A discussion of the alternative ways of defining the Sampling Frame for the research on the Zest sedan The sampling frame is created to find out the source material, from which the samples are drawn, i.e., the customers are targeted. The sampling frame would consist of the various individuals within a population who could be taken as samples for researching the newly launched Zest sedan. The sampling frame is created by defining the population, subject and number of samples. During the first step of sampling, the customers are provided with survey questionnaires regarding the launch of the new Zest sedan and assessing their reviews regarding their satisfaction (Vakhariya 2017). The managers of Tata Motors were also called in for the interviews with the help of convenient sampling method for gathering their responses and furthermore determine the actual reasons and benefits that can be obtained by the company soon after the launch of new Zest sedan. 100 people from different market segments have been selected as samples for conducting the research and make sure that the conditions of t he various market segments are understood properly. Among these 100 respondents, 10 are the managers who have provided their responses and opinions regarding the launch of their new product without any bias (Wilson et al. 2012). The research site consisted of 10 managers of Tata Motors from various parts of the world according to their nature of work. For conducting the research and develop a proper sampling frame, diversified professionals are considered such as individuals belonging from departments of marketing, operations, procurement, environmental health and safety, logistics and distribution, etc. (Armstrong et al. 2015). A discussion of the alternative ways of defining the sampling approach for the research on the Zest sedan There are two sampling approaches including the probability and non-probability sampling approaches. The probability sampling approach consists of a random selection of participants while the non-probability sampling approach includes the purposive and convenient sampling techniques. However, the company has considered the non-probability sampling approach as effective to obtain the important data in the form of responses from the managers, which is another alternative way of defining the sampling approach (Babin and Zikmund 2015). The purposive sampling approach is managed with the consideration of actual purpose in mind and understand the specific group of individuals that will be taken into consideration while conducting the research efficiently (Belk, Fischer and Kozinets 2012). The purposive sampling approach allows the company officials to seek the purpose of conducting the research and determine the size of the sample prior to the determining of feedbacks and responses of customers who have either bought or are willing to buy the new Zest sedan offered by Tata Motors (Burns and Bush 2013). The respondents could easily meet the criteria of being considered as a sample, and the purposive sampling is also useful for reaching a targeted sample, i.e., 90 customers within less time, though not focusing on the sampling for proportionality. This would help Tata Motors to gain the important responses of the targeted population and then conduct a market research for determining whether the newly launched Zest seda n would be able to succeed and emerge as a winner within the competitive business environment or not (Chatterjee 2015). Explain why the approach expressed in the earlier sections will deliver an effective research outcome All the approaches for developing a sampling frame have been beneficial because it has not only helped the company to obtain responses and opinions of customers regarding the launch of the new Zest sedan. By considering their opinions and responses, it will be easy for the company to make sure that all[ the needs and requirements of the customer are fulfilled, and they are kept satisfied by delivering a great vehicle at a much reasonable price range. For example, the new Zest sedan that will be launched all over the world and even in Australia will have better safety level to be maintained (Dawar and Arora 2016). Tata Motors has introduced by the vehicle according to the Horizonext themes considering intense product focus, world class manufacturing quality, enriched experiences of purchasers and consistent quality of services offered to the customers. The journal articles can be presented to the group meetings and collect relevant information and data regarding the launch of the new vehicle and which are the targeted markets that have been targeted. This would help the company owners to make necessary changes and improvements to the vehicle and furthermore ensure that the needs and preferences of customers are kept fulfilled (Gerlach and Witt 2012). The sample size is thus chosen as 100 where 90 are the respondents from whom quantitative data has been collected, and the remaining 10 are the managers or leaders from whom qualitative data are gathered. All these outcomes derived from the marketing research would not only help to ensure the successful launching of the new Zest sedan but would also be able to influence the buying behaviours of customers largely (Tatamotors.com 2017). Conclusion The marketing research had been conducted based on the various data and information obtained from the article Tata Motors unveils new Zest sedan". The topic discussed the target market alternatives for the newly launched car and even defined the population by developing a proper sampling frame for the research on Zest sedan. The alternative ways or approaches for defining the sampling frame and conduct a marketing research on the Zest sedan had been illustrated here too along with the effective research outcomes that had been delivered in the end. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Belk, R., Fischer, E. and Kozinets, R.V., 2012.Qualitative consumer and marketing research. Sage. Burns, A.C. and Bush, R.F., 2013.Marketing research. Pearson Higher Ed. Chatterjee, A., 2015. A study of consumer behaviour towards premium passenger car segment in Uttar Pradesh in post liberalization era a case study of Kaval Towns. Dawar, D. and Arora, S., 2016. Event Study on Stock Prices of Tata Motors-A Study on Launch of Zest.Wealth: International Journal of Money, Banking Finance,5(1). Gerlach, A. and Witt, J., 2012. Sustainability in the context of strategic brand management: A multiple case study on the automobile industry. Hair Jr, J.F. and Lukas, B., 2014.Marketing research(Vol. 2). McGraw-Hill Education Australia. Hair, J.F., Sarstedt, M., Ringle, C.M. and Mena, J.A., 2012. An assessment of the use of partial least squares structural equation modeling in marketing research.Journal of the academy of marketing science,40(3), pp.414-433. Malhotra, N.K., Birks, D.F. and Wills, P., 2013.Essentials of marketing research. Pearson. Nielsen, K.B. and Wilhite, H., 2015. The rise and fall of the people's car: middle-class aspirations, status and mobile symbolism in New India.Contemporary South Asia,23(4), pp.371-387. Sinha, D., 2016.India Reloaded: Inside Indias Resurgent Consumer Market. Springer. Takeyasu, K., 2013. Consumers Activities for Brand Selection?Questionnaire Investigation to Automobile Purchasing Case.Journal of Computations Modelling,3(2), pp.151-182. Tatamotors.com. (2017). Tata Motors Limited | Largest Indian Automobile Manufacturer. [online] Available at: https://www.tatamotors.com [Accessed 24 Aug. 2017]. Vakhariya, S., 2017. Tata at a Crossroads.American Journal of Educational Research,5(3), pp.284-295. Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D., 2012.Services marketing: Integrating customer focus across the firm. McGraw Hill.