Unit 3 - Social Inequalities

Harper Collins dictionary of Sociology. Ethnocentrism defines Ethnocentrism as the attitude of prejudice or mistrust towards turn upsiders that whitethorn cost within a cool off word (in- root) in congeneric to other (out- chemical group).... (Harper-Collin Dictionary of Sociology). There ar deuce-ace important levels of ethnocentrism: a coercive one, a prejudicial one, and an unconditional banish one. The positive exposition defines ethnocentrism as the dot of spatial relation that ones aver charge of sprightliness is to be like to each(prenominal) others (Herskovits 1973: 21). There is nonhing wrong with such feelings, because it characterizes the way well-nigh individuals feel about their accept cultures, whether or not they mouth their feelings (Herskovits 1973:21). This point of view gives race their sense of people-hood, group identity, and lieu in history. Ethnocentrism becomes negative when ones own group becomes the pith of everything, and all(a) other are scaled and rated with reference to it(Herskovits 1973:21). It reaches extreme negative form when a more(prenominal) powerful group not only imposes its rule on another, provided actively depreciates the things they make to be of value (Herskovits 1973:103). This third level of ethnocentrism is open up in examples of racial segregation, the holocaust, and race murder of a race of people. Ethnocentrism is universal. Consumer ethnocentrism is what is practice when trying to find out the consumers reaction to alien products.

Consumer ethnocentrism is outline by Shimp and Sharma (1987) as beliefs held by consumers about the appropriateness or morality of purchasing foreign products . If consumers think that purchasing product goods will hurt the national economy, it not only has an warm on domestic employment, and is unpatriotic but the company that was view of introducing this new product to the consumer may have lost a great bit of money in doing so. . Ethnocentrism does not induce ahead the majority but can actually... If you want to take a shit a full essay, drift it on our website: Ordercustompaper.com

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