Analysing Marketing Opportunities

Introduction An Australian company Nutrigoods Pty Ltd which has two distribution centres crosswise Melbourne has developed a new eat caryopsis; Nutrilicious. This breakfast cereal is designed to have high nutrients and a groovy taste. Marketing is an fundamental lawal function and a set of processes for creating, communicating and delivering champion dear to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders (Kotler et al., 2007). The conclude of this essay is to analyse the external factors, or Macro-environment border the maturement of Nutrilicious breakfast cereal. This analysis will develop the search take for the strategic planning phase of development, it will religious service to approach pattern the planning of marketing strategies and provide sagacity on the crush way to implement the new cereal into the appropriate maneuver market. Demographic The scotch Environment The Economic Environ ment is defined by Kotler et al. (2007) as “Factors that affect consumer get tycoon and pass patterns”. Current macro-environment economic trends in fellowship incomes and the inequality mingled with the high and low income planetary houses, effect the purchasing power of consumers.

In a ten year comparison betwixt 1984 and 1994 in spite of appearance the Australian Bureau of Statistics (2006), household liquid income increased by 52% in the concluding income quintile compared to 71% in the highest quintile change magnitude the gap in the midst of these households. According to the Australia n Bureau of Statistics (2006), in the same t! imeframe, the get power of the light percentile was decay by 9% while the highest percentile gained a 2.5% of disposable income, increasing their buying power. This finding suggests that Nutrigoods should consider different set approaches for different geographic areas, such as placing their product at a lower price for discount food stores and a higher set approach for the more elite suburbs. Another...If you fate to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper