Milk Powder Export to China

Proposal Introduction-Lakeland Dairies sort out Lakeland Dairies is a strong and well prize company to manufacturers near the world, they have year round return in lay to facilitate its consumers e really need. Lakeland dairies ar an Irish food group. Lakeland Dairies has a heritage of success spanning everywhere 110 years. The modern twenty-four hour period Lakeland Group was formed in 1990 through the merger of the thusly Killeshandra and Lough Egish Co-operatives, open in 1896 and 1902 respectively. Market research China is a atomic number 82 market for consumption of dairy farm farm products, the Chinese markets has had a steady growth rate since 2004, Building up to a amount of money market value of 17.3 billion in 2010. 25% of the dairy consumption in chinaware is milk grind. The existence of china is 1.3 billion and growing. Products We have chosen to do our project on the milk powder product of Lakeland dairy group. Lakeland dairies provide a r ange of milk powders such as: 1. Spray desiccate Skimmed take out Powders 2. Lakeland spray desiccated full balm milk powder (26%-28%) 3. stillter Milk Regular and 11.1% 4. Lakeland blue filled milk powder institutionalise We chose China as our tar pack because of its population and demand for sassy and reliable dairy products.

China has in any plate got very high priced dairy due to demand and intends to fretfulness our product at an affordable price with the quality of the Irish dairy reputation as our selling point. We would target major(ip) capital cities such as, Shanghai, Beiji ng, and Guangzhou. As well as small, cultur! e middling and big sized suburban cities in the future. equipment casualty Price is find by product demand and quantity recounted. But match to our records the price in china of milk powder is very high (€50per 1.5 kg box for infant milk). Whereas in Ireland milk powder costs as little as €15 per box. Promotion -Target Market We located the customer groups with the by-line characteristics: Age: 22 to 35 years young baffle with child age 0 to 3 -year-old....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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