Mkt 505 Courseguide

MKT 505 International marting COURSE DESCRIPTION This soma surveys the boldness for world(prenominal) merchandise, irrelevant demand analysis, product development and policies, trade channels, forward motion policies, pricing, and jural aspects. Emphasis is on development of effective international merchandise schema addressing the study valet de chambrewide market argonas (Europe, Africa, Asia, and the Americas). INSTRUCTIONAL MATERIALS Required Resources Keegan, W. J. , & Green, M. C. (2011). ball-wide marketing 2011 custom edition (6th ed. ).Upper Saddle River, NJ assimilator Hall / Pearson. Supplemental Resources Colton, D. A. , Roth, M. S. & Bearden, W. O. (2010). Drivers of international e-Tail performance The complexities of orientations and resources. ledger of International Marketing, 18(1), 1-22. Friedman, T. L. (2005). The knowledge base is flat 3. 0 A brief history of the twenty-first century, raw(a) York, NY Picador. McCue, S. (2006). Force to force Building pro stand forable e-commerce strategies. Mason, OH Thomson Higher Education. Mulki, J. , Jaramillo, J. , & Lo flowerpotders, W. (2009).Critical deterrent example of leadership on estimable climate and salesperson behaviors. Journal of job Ethics, 86(2), 125-141. Okazaki, S. , Mueller, B. & Taylor, C. (2010). field(prenominal) consumer culture positing Testing perceptions of soft-sell and hard-sell announce appeals among U. S. and Japanese consumers. Journal of International Marketing, 18(2), 20-34. Santos, N. J. , & Laczniak, G. R. (2009). Marketing to the poor An integrative justice model for act impoverished market segments. Journal of Public Policy & Marketing, 28(1), 3-15.COURSE nurture OUTCOMES 1. Formulate, implement, and evaluate effective marketing strategies found on an analysis of world-wide operating environments, market dynamics, and internal capabilities. 2. canvas the major economic, cultural, and political/legal aspects of the international busine ss environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and fundamental cultural dimensions poignant marketing procedures. 3. value the latentity risks and benefits of various international markets and formulate ffective market entry strategies to resist foreign market expansion. 4. Integrate global nurture systems in the habituate of market research. 5. Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing dodge to fit a variety of international market environments. 6. assemble product distribution channels and recordistics to outfit marketing objectives and fit a variety of global market environments. 7. Analyze an integrated marketing dialogue (IMC) dodge to support global marketing operations. 2011 sporadic University. all(a) Rights Reserved. This papers contains stray University orphic and trademarked cultivation and whitethorn non be copied, p rogress distributed, or otherwise bring out in self-coloured or in part, without the explicit pen allowance of straggler University. MKT 505 disciple interpretation 1118 (1016 9-27-11) summon 1 of 17 MKT 505 International Marketing 8. pass judgment and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and value a competitive advantage. . Develop and integrate global e-Commerce into the marketing dodging. 10. occasion up applied science and cultivation resources to research issues in international marketing. 11. carry through intelligibly and shortly about international marketing utilize proper opus mechanics. WEEKLY COURSE SCHEDULE The standard readment for a 4. 5 credit hour manikin is for bookmans to spend 13. 5 hours in weekly sound. This includes preparation, activities, and valuation regardless of delivery mode.hebdomad 1 breeding Reading(s) o Chapter 1 Introduction to world(prenominal) Marketing o fiber 1-2 M cDonalds Expands Globally While Adjusting Its Local Recipe Activities Discussions evaluation 2 no(prenominal) Reading(s) o Chapter 2 The Global Economic Environment o Chapter 3 Regional Market Characteristics and Preferential Trade Agreements forwardness 20 Preparation, Activities, and rating Points e-Activity o look for the NAFTA trade agreement to teach the pros and cons of the agreement and the ethical issues of outsourcing as a spin-off of the agreement.Be on the watch to discuss Activities Discussions rating 3 none Reading(s) o Chapter 4 Social and Cultural Environments o Chapter 5 The Political, Legal, and Regulatory Environments o reason 4-1 Disney Adapts to Cultural Differences e-Activity o Research the marketing mistakes that were made at Euro Disney. Be prep ard to discuss. o Go to the Transp atomic number 18ncy International Website, located at http//www. transparency. org/, to review the global corruptness Preparation 20 2011 strayer University. t out ensemble Rights Reserved.This register contains sporadic University mystic and Proprietary information and may non be copied, further distributed, or otherwise break in exclusively or in part, without the evince scripted authority of strayer University. MKT 505 educatee recitation 1118 (1016 9-27-11) Page 2 of 17 MKT 505 International Marketing links. run across the pros and cons of doing business in countries that are recognized as being corruptive. Be prepared to discuss. Activities Discussions paygrade 4 racing scurf discipline 1 genus genus Acer (Case 1-3) 20 280Preparation Reading(s) o Chapter 6 Global Information Systems and Market Research o Chapter 7 Segmentation, Targeting, and Positioning o Case 6-1 Market Research Transforms Coach Activities Discussions Evaluation Case drive 2 Americas Cuban problem (Case 5-1) 20 240 5 Preparation Reading(s) o Chapter 8 Importing, Exporting, and Sourcing o Chapter 9 Global Market Entry Strategies Licensing, Investment, and strategic anyiances o Case 9-2 Jaguars overtaking to India Activities Discussions Evaluation None Reading(s) o Chapter 10 Brand and Product Decisions in Global Marketing o Chapter 11 Pricing Decisions o Case 11-2 LVMH and Luxury Goods Marketing e-Activity o Research the NAFTA trade agreement and be prepared to discuss the pros and cons of the agreement and the ethical issues of outsourcing as a byproduct of the agreement. Be prepared to discuss. o The top-ranked faults for 2008 are shown in the textbook as Table 10-2. Browse through the list and choose every brand that interests you. Compare its 2008 ranking with the most recent ranking at http//www. usinessweek. com/interactive_ shrouds/top_brands. html. Determine how the brands ranking has changed and support your assessment with outside sources. Be prepared to discuss. 20 6 Preparation 2011 isolated University. All Rights Reserved. This document contains Strayer University secluded and Proprietary inform ation and may non be copied, further distributed, or otherwise disc nod offd in alone or in part, without the de nonative written licence of Strayer University. MKT 505 bookman Version 1118 (1016 9-27-11) Page 3 of 17 MKT 505 International MarketingActivities Discussions Evaluation 7 Case upshot 3 Carmakers Target Gen Y (Case 7-2) Preparation Reading(s) o Chapter 12 Global Marketing Channels and Physical Distribution o Chapter 13 Global Marketing Communications Decisions I Advertising and Public Relations o Case 12-1 Tesco Expands in the coupled States Activities Discussions Evaluation 8 None Preparation Reading(s) o Chapter 14 Global Marketing Communications Decisions II sales Promotion, Personal Selling, Special Forms of Marketing Communications o Chapter 16 Strategic segments of Competitive Advantage o Case 16-2 Kodak n the Twenty-First coulomb Activities Discussions Evaluation 9 Case withdraw 4 Advertising, Public Relations, and the 2008 capital of Red impo rtantland chinaware Olympics (Case 13-1) 20 240 20 20 240 Preparation Reading(s) o Chapter 15 digital Revolution o Case 15-1 Global Marketers lend oneself Social Media Activities Discussions Evaluation None Reading(s) o Chapter 17 Leadership, Organization, and Corporate Social Responsibility o Case 17-2 Boeing versus Airbus A Battle for the Skies e-Activity o Research the spick-and-spans and typify a comp either that has really violated its commitment to corporate amicable responsibility 20 10 Preparation 2011 Strayer University.All Rights Reserved. This document contains Strayer University hugger-mugger and Proprietary information and may non be copied, further distributed, or otherwise break in whole or in part, without the expressed written permission of Strayer University. MKT 505 learner Version 1118 (1016 9-27-11) Page 4 of 17 MKT 505 International Marketing (CSR). Be prepared to discuss. Activities Discussions Evaluation 11 Case rent 5 eBay in Asia (Case 15-2) Preparation Reading(s) o Case 4-2 Barbie Growing Pains as the American missy Goes Global o Case 10-2 The Smart Car Activities Discussions Evaluation None 20 20 240GRADING SCALE GRADUATE Assignments Case Study 1 Acer (Case 1-3) Case Study 2 Americas Cuban paradox (Case 5-1) Case Study 3 Carmakers Target Gen Y (Case 7-2) Case Study 4 Advertising, Public Relations, and the 2008 capital of Red China Olympics (Case 13-1) Case Study 5 eBay in Asia (Case 15-2) Participation (22 discussions value 10 points apiece) Totals Total Points 280 240 240 240 240 220 1,460 % of Grade 19% 16% 16% 16% 16% 15% 100% Points 1,314 1,460 1,168 1,313 1,022 1,167 infra 1,022 dowery 90% 100% 80% 89% 70% 79% Below 70% Grade A B C F 2011 Strayer University.All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may non be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Str ayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 5 of 17 MKT 505 Assignments and Rubrics Case Study 1 Acer (Case 1-3) receivable Week 3 and worth 280 points Write a 4-5 scalawag report that says the happening 1. Acers strategy has been described as divide and conquer. Compare and lineage this to Lenovos strategy. . Explain how the global markets-local markets problem figures into Stan Shihs strategy for China. 3. Determine what strategies Acer can try for to become the worlds third gear-largest PC company, fanny dell and Hewlett-Packard. 4. Even before the current economic crisis deepened, growth in the U. S. PC market had begun to slow down. disrespect strong competition from Dell and Hewlett-Packard, Acers U. S. market address increased from 1 percent in 2004 to 3. 3 percent by the end of 2006. Analyze Acers prospects for gaining further share in the United States. . Provide evidence from at least triplet (3) commensurate sources with the be contr ol to issuance four, e. g. , textbook, peer-reviewed journals, government, or professional organizations Websites. Note Properly allege your sources in the report and on a get around destination pageboy that follows the APA style conventions. Your assignment essential Be blastd, double spaced, use generation tender Roman typeface (size 12), with one-inch margins on all sides citations and references must follow APA or school- special(prenominal) format. Check with your prof for any excess instructions. take a portion out page containing the epithet of the assignment, the students name, the professors name, the feed in title, and the date. The cover page and the reference page are non include in the essential assignment page length. The specific channel attainment Outcomes associated with this assignment are Formulate, implement, and evaluate effective marketing strategies ground on an analysis of global operating environments, market dynamics, and interna l capabilities. economic consumption technology and information resources to research issues in international marketing.Write intelligibly and concisely about international marketing utilise proper piece of authorship mechanics. tearing down for this assignment pass on be based on answer select, system of logical system/organization of the paper, and language and written material skills, using the interest deed. Points 280 Criteria 1. Acers strategy has been described as divide and conquer. Compare and contrast this to Lenovos strategy. pack 20% 2. Explain how the global markets-local markets paradox figures Case Study 1 Acer (Case 1-3) Unacceptable (Below 70% F) Did not consider or incompletely compared and contrasted Acers strategy to Lenovos strategy.Did not throw in or incompletely explained how the Fair (70-79% C) partially compared and contrasted Acers strategy to Lenovos strategy. unde tranquil (80-89% B) satisfactorily compared and contrasted Acers strategy to Lenovos strategy. model(prenominal) (90-100% A) good compared and contrasted Acers strategy to Lenovos strategy. partially explained how the global markets-local satisfactorily good explained how the explained how the global markets-local global markets-local 2011 Strayer University. All Rights Reserved.This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 6 of 17 MKT 505 Assignments and Rubrics into Stan Shihs strategy for China. fish 20% global marketslocal markets paradox figures into Stan Shihs strategy for China. Did not submit or incompletely intractable what strategies Acer can apply to become the worlds third largest PC company, shadower Dell and Hewlett-Packard.Did not submit or incompletely canvas Acers prospects for gaining further sha re in the United States. No references provided. markets paradox figures into Stan Shihs strategy for China. partially dictated what strategies Acer can apply to become the worlds third largest PC company, foot Dell and HewlettPackard. part analyse Acers prospects for gaining further share in the United States. markets paradox figures into Stan Shihs strategy for China. satisfactorily look ond what strategies Acer can apply to become the worlds third largest PC company, buttocks Dell and HewlettPackard.Satisfactorily analyze Acers prospects for gaining further share in the United States. markets paradox figures into Stan Shihs strategy for China. exhaustively sterilized what strategies Acer can apply to become the worlds third largest PC company, behind Dell and HewlettPackard. soundly canvass Acers prospects for gaining further share in the United States. 3. Determine what strategies Acer can apply to become the worlds third largest PC company, behind Dell and Hewlett-Pa ckard. slant 20% 4. AnalyzeAcers prospects for gaining further share in the United States. Weight 20% 5. 3 References Weight 10% 6. limpidity and piece mechanics. Weight 10% More than 6 errors salute Does not meet the required number of references near or all references poor quality choices. 5-6 errors map Meets number of required references all references high quality choices. 3-4 errors present Exceeds number of required references all references high quality choices. 0-2 errors present 2011 Strayer University. All Rights Reserved.This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 7 of 17 MKT 505 Assignments and Rubrics Case Study 2 Americas Cuban Conundrum (Case 5-1) Due Week 4 and worth 240 points Write a 4-5 page report that answers the futu re(a) 1. Analyze the rudimentary issue that prompted the EU to take the Helms-Burton junk to the WTO. 2. Decide who benefits and who suffers from an censor of this lawsuit and explain your rule. . Compose a resolution to the trade situation amid the U. S. and Cuba. 4. Given that trade transaction resume between the U. S. and Cuba, determine what typewrite of economic barriers would have to be overcome by a U. S. sign to conduct business success richly in Cuba. Your assignment must Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides references must follow APA or school-specific format. Check with your professor for any additive instructions. Include a cover page containing the title of the assignment, the students name, the professors name, the track down title, and the date.The cover page and the reference page are not included in the required page length. The specific caterpillar track L scoreing Outcomes associated with this assignment are Analyze the major economic, cultural, and political/legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and key cultural dimensions affecting marketing operations. Use technology and information resources to research issues in international marketing.Write intelligibly and concisely about international marketing using proper writing mechanics. rate for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points 240 Criteria 1. Analyze the key issue that prompted the EU to take the Helms-Burton take exception to the WTO. Weight 20% Case Study 2 Americas Cuban Conundrum (Case 5-1) Unacceptable (Below 70% F) Did not submit or incompletely canvas the key issue that prompted the EU to take the Helms-Burton dispute to the WTO.Did not submit or incompletely decided who ben efits and who suffers from an embargo of this type and explain your rationale. Did not submit or incompletely composed a Fair (70-79% C) Partially canvass the key issue that prompted the EU to take the HelmsBurton dispute to the WTO. Partially decided who benefits and who suffers from an embargo of this type and explain your rationale. Partially composed a resolution to the trade situation Proficient (80-89% B) Satisfactorily analyzed the key issue that prompted the EU to take the Helms-Burton dispute to the WTO.Satisfactorily decided who benefits and who suffers from an embargo of this type and explain your rationale. Satisfactorily composed a resolution to the Exemplary (90-100% A) Thoroughly analyzed the key issue that prompted the EU to take the HelmsBurton dispute to the WTO. Thoroughly decided who benefits and who suffers from an embargo of this type and explain your rationale. Thoroughly composed a resolution to the 2. Decide who benefits and who suffers from an embargo of t his type and explain your rationale. Weight 20% 3. Compose a resolution to the trade situation between the U.S. and 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 8 of 17 MKT 505 Assignments and Rubrics Cuba. Weight 25% resolution to the trade situation between the U. S. and Cuba. Did not submit or incompletely determined what type of economic barriers would have to be overcome by a U. S. irm to conduct business successfully in Cuba. More than 6 errors present between the U. S. and Cuba. Partially determined what type of economic barriers would have to be overcome by a U. S. pixilated to conduct business successfully in Cuba. 5-6 errors present trade situation between the U. S. and Cuba. Satisfactorily determined what type of economic barriers would have to be overcome by a U. S. firm to conduct business successfully in Cuba. 3-4 errors present trade situation between the U. S. and Cuba. Thoroughly determined what type of economic barriers would have to be overcome by a U. S. irm to conduct business successfully in Cuba. 4. Given that trade dealings resume between the U. S. and Cuba, determine what type of economic barriers would have to be overcome by a U. S. firm to conduct business successfully in Cuba. Weight 25% 5. Clarity and writing mechanics. Weight 10% 0-2 errors present 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.MKT 505 Student Version 1118 (1016 9-27-11) Page 9 of 17 MKT 505 Assignments and Rubrics Case Study 3 Carmakers Target Gen Y (Case 7-2) Due Week 6 and worth 240 points Write a 4-5 page report that answers the following 1. Explain the strategy behind Asiatic automakers come ining Gen Y. 2. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. 3. Determine the rationale behind Toyotas closing to throttle the number of Scion vehicles operational for sale. Do you agree or take issue? Provide a rationale. 4.Research current strategies that hybridisation and GM are using to render to this position market segment. Your assignment must Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the requir ed assignment page length. The specific Course Learning Outcomes associated with this assignment are Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.Points 240 Criteria 1. Explain the strategy behind Asian automakers targeting Gen Y. Weight 20% 2. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Weight 20% Case Study 3 Carmakers Target Gen Y (Case 7-2) Unacceptable (Below 70% F) Did not submit or incompletely explained the strategy behind Asian automakers targeting Gen Y. Did n ot submit or incompletely analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Did not submit or incompletely determined theFair (70-79% C) Partially explained the strategy behind Asian automakers targeting Gen Y. Partially analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Proficient (80-89% B) Satisfactorily explained the strategy behind Asian automakers targeting Gen Y. Satisfactorily analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Satisfactorily determined the rationale behind Exemplary (90-100% A) Thoroughly explained the strategy behind Asian automakers targeting Gen Y.Thoroughly analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. 3. Determine the rationale behind Toyotas decision to limit the Partially determined the rationale behind Toyotas decision to Thoroughly determi ned the rationale behind 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.MKT 505 Student Version 1118 (1016 9-27-11) Page 10 of 17 MKT 505 Assignments and Rubrics number of Scion vehicles available for sale. Do you agree or disagree? Provide a rationale. Weight 25% rationale behind Toyotas decision to limit the number of Scion vehicles available for sale. Provided a rationale for agreement or disagreement. Did not submit or incompletely researched current strategies that Ford and GM are using to cater to this particular market segment. More than 6 errors present limit the number of Scion vehicles available for sale. Provided a partial rationale for agreement or disagreement.Partially researched current strategies that Ford and GM are using to cater to t his particular market segment. Toyotas decision to limit the number of Scion vehicles available for sale. Provided a satisfactory rationale for agreement or disagreement. Satisfactorily researched current strategies that Ford and GM are using to cater to this particular market segment. 3-4 errors present Toyotas decision to limit the number of Scion vehicles available for sale. Provided a thorough rationale for agreement or disagreement. Thoroughly researched current strategies that Ford and GM are sing to cater to this particular market segment. 0-2 errors present 4. Research current strategies that Ford and GM are using to cater to this particular market segment. Weight 25% 5. Clarity and writing mechanics. Weight 10% 5-6 errors present 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written p ermission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 11 of 17MKT 505 Assignments and Rubrics Case Study 4 Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Due Week 8 and worth 240 points Write a 4-5 page report that answers the following 1. Analyze the reasons wherefore the Chinese government hired a horse opera earthly concern dealing firm to work on the 2008 Beijing Olympics. 2. respect the reasons wherefore protesters and activists target events such as the Olympics. 3. Evaluate whether the luck to win a global hearing by advertising during the Olympics offsets the potential for pestilential publicity. 4.Analyze how well of a job the companies identify in this case did in anticipating and responding to the protests. Your assignment must Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific Course Learning Outcomes associated with this assignment are Analyze an integrated marketing communication (IMC) strategy to support global marketing operations. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points 240 Criteria 1.Analyze the reasons wherefore the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Weight 20% Case Study 4 Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Did not submit or incompletely assessed the reasons why protesters and activists target events such as the Fair (70-79% C)Partially analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Proficient (80-89% B) Satisfactorily analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Exemplary (90-100% A) Thoroughly analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. 2. survey the reasons why protesters and activists target events such as the Olympics. Weight 20%Partially assessed the reasons why protesters and activists target events such as the Olympics. Satisfactoril y assessed the reasons why protesters and activists target events such as the Olympics. Thoroughly assessed the reasons why protesters and activists target events such as the Olympics. 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.MKT 505 Student Version 1118 (1016 9-27-11) Page 12 of 17 MKT 505 Assignments and Rubrics 3. Evaluate whether the hazard to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Weight 25% Olympics. Did not submit or incompletely evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Did not submit or incompletely analyzed how well of a job the companies identified in this case did in anticipating and responding to the protests.More than 6 errors present Partially evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Partially how well of a job the companies identified in this case did in anticipating and responding to the protests. Satisfactorily evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Satisfactorily how well of a job the companies identified in this case did in anticipating and responding to the protests.Thoroughly evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Thoroughly how well of a job the companies identified in this case did in anticipating and responding to the protests. 4. Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests. Weight 25% 5. Clarity and writing mechanics. Weight 10% 5-6 errors present 3-4 errors present 0-2 errors present 2011 Strayer University. All Rights Reserved.This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 13 of 17 MKT 505 Assignments and Rubrics Case Study 5 eBay in Asia (Case 15-2) Due Week 10 and worth 240 points Write a 4-5 page report that answers the following 1. Analyze the key factors that have caused eBay to vie in Japan, China, and other Asian markets to determine if these mistakes could have been avoided 2.Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach. 3. Assess what eBays shift to cock-a-hoop control of its main China operation to Tom Online signifies. 4. Formulate slightly additional strategies that eBay could use in the Asian market. Your assignment must Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific Course Learning Outcomes associated with this assignment are Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and foster a competitive advantage. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics.Grading for this assignment will be based on answer quality, logic/organization of the paper, and lang uage and writing skills, using the following rubric. Points 240 Criteria 1. Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Weight 20% Case Study 5 eBay in Asia (Case 15-2) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided.Did not submit or incompletely compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Did not submit or Fair (70-79% C) Partially analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Partially compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Proficient (80-89% B) Satisfactorily analyzed the key factors that have cau sed eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided.Satisfactorily compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Satisfactorily Exemplary (90-100% A) Thoroughly analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Thoroughly compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Thoroughly 2. Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach. Weight 20% 3. Assess what eBays Partially assessed 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1 118 (1016 9-27-11) Page 14 of 17 MKT 505 Assignments and Rubrics shift to full-grown control of its main China operation to Tom Online signifies. Weight 25% incompletely assessed what eBays shift to giving control of its main China operation to Tom Online signifies.Did not submit or incompletely formulate some additional strategies that eBay could use in the Asian market. More than 6 errors present what eBays shift to giving control of its main China operation to Tom Online signifies. assessed what eBays shift to giving control of its main China operation to Tom Online signifies. Satisfactorily formulated some additional strategies that eBay could use in the Asian market. 3-4 errors present assessed what eBays shift to giving control of its main China operation to Tom Online signifies. 4. Formulate some additional strategies that eBay could use in the Asian arket. Weight 25% 5. Clarity and Writing Mechanics. Weight 10% Partially formulated some additional strategies that eBay co uld use in the Asian market. 5-6 errors present Thoroughly formulated some additional strategies that eBay could use in the Asian market. 0-2 errors present 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.MKT 505 Student Version 1118 (1016 9-27-11) Page 15 of 17 MKT505 Student Notes Weekly Course Schedule The purpose of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether on-ground or online, doorway your online course shell. The expectations for a 4. 5 credit hour course are for students to spend 13. 5 hours in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode. Instru ctional MaterialsIn order to be fully prepared, obtain a copy of the required textbooks and other instructional materials antecedent to the first day of class. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability. Review the online course shell or check with your professor to determine whether Internet-based assignments and activities are used in this course. Instructional materials are obtained through the universitys virtual bookstore and can be accessed through iCampus httpbookstore. mbsdirect. net/strayer. htm.Courses with Internet-based assignments and activities on publisher sites may require the purchase of onetime access codes. When purchasing used textbooks, a separate access code purchase will be necessary. Discussions Students taking this course online are required to post their discussions to a weekly thread in the online course shell. Respond to at least t wo (2) other students posts to earn full credit for each discussion. As it is always possible that you could lose your work due to unforeseen circumstances, you should routinely save your work in a separate file before posting in the course discussion area.Professors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours. Assignments A standardized performance grading rubric is a rotating shaft your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric. Grades are based on single effort. There is no group grading however, working in groups in the online or on-ground classroom is acceptable.Assignments for online students are always submitted through the online course shell. On-ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell. Resources The Resource Center navigation button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions. Technical support is available for the following For technical questions, interest contact Strayer Online Technical Support by logging in to your iCampus account at https//icampus. strayer. edu/login and submitting a case on a lower floor Student Center, consequently Submit Help Ticket. If you are unable to log in to your iCampus account, please contact Technical Support via phone at (877) 642-2999. 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclose d in whole or in part, without the expressed written permission of Strayer University.MKT 505 Student Version 1118 (1016 9-27-11) Page 16 of 17 MKT505 Student Notes For concerns with your class, please access the Solution Center by logging in to your iCampus account at https//icampus. strayer. edu/login and submitting a case under Student Center, then Submit Help Ticket. If you are unable to log in to your iCampus account, please contact the IT Help Desk at (866) 610-8123 or at mailtoemailprotected edu. TurnItIn. com is an optional online tool to assess the originality of student written work.Check with your professor for access and use instructions. The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It is important that students be aware of these policies. . 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed , or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 17 of 17